Ever wonder why technology companies change their products so often? It is so frustrating for people to just get used to Windows XP and Vista. Now Windows 7 is out and soon Windows8. Apple continues to assault our decision-making processes by introducing new products, it seems to me, weekly. In fact, if you live long enough, you'll have every product that you've ever loved discontinued.
Here is why:
Technology people have a short clock. This means that they like change and get depressed if change doesn't happen fast enough. They thrive on the revolutionary. This is one of the reason they change jobs every 18 months to 3 years. So it stands to reason that they design products that have short use spans.
The problem is most of the population like change to EVOLVE over 5-7 years. (The 7 year itch thing). They like improved updated products, not radically new. When they have to change products too frequently they find it annoying, frustrating and inconvenient. It is the reason so many people put off changing to new systems or phones or computers. It doesn't fit their 'clock'. NLP has more information on this. These filters are called Meta Programs.
Reframe It is a blog written by individuals, Susan Stageman and Byron Swinford. It came out of the idea that reframes in thinking lead to great leaps in life and help people overcome challenges in a quick and easy way.
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